Apply a thin layer of pure aloe vera gel to clean skin. Gently massage until fully absorbed. For the face, use it as a moisturizer or soothing mask. For hair, apply to the scalp and lengths to hydrate and reduce frizz; leave it on for 20–30 minutes before rinsing or use as a leave-in treatment in small amounts. Store in a cool, dry place or refrigerate to maintain freshness.