Take a small amount of raw shea butter and warm it between your palms until it softens. Apply directly to clean, dry skin and gently massage until fully absorbed. Use it on the face, body, elbows, knees, and heels for deep hydration. For hair, apply a small amount to damp or dry hair, focusing on the ends to nourish and reduce frizz. Store in a cool, dry place away from direct sunlight.